Partnership Details
Accrete, Inc., a dual-use enterprise AI company whose Knowledge Engine platform enables organizations to gain a decision advantage through the deployment of Expert AI Agents that can reason at superhuman scale, announced a strategic partnership with Publicis Groupe, a global leader in communication and digital transformation, and its Center of Excellence (COE) for Social Intelligence – a team serving Publicis Groupe agencies around the World with consumer intelligence and insights derived from unstructured data. This collaboration will empower brands to harness the potential of AI-driven strategies, enhancing their ability to identify patterns, predict trends, and make informed decisions rooted in social media data.
Through the strategic partnership, Publicis Groupe will seed Accrete’s configurable Nebula Social Agent with tacit domain knowledge and Nebula Social will use that domain-specific understanding to analyze vast volumes of dynamically-changing, multi-modal social media data to jump into the mind of specific personas and surface viral narratives most likely to drive consumer behavior. Nebula Social will drive ROI by enabling Publicis Groupe to not only offload the cognitive burden of infinitely swiping through social media to reverse engineer algorithms that promote content, but to authentically connect with audiences at exactly the right moment as domain-specific narratives emerge. The Publicis COE for Social Intelligence will incorporate Nebula Social as part of its client offerings, strengthening its ability to deliver Expert Agent-driven decision automation to clients across various verticals, including retail, finance, and technology.
Strategic Collaboration
"Information complexity continues to outpace biological reasoning. Large language models have learned everything there is to learn from the explicit information humans have uploaded to the internet. Soon, LLMs will begin to learn on synthetically-generated data. The problem is going to be identifying the ground truth," said Prashant Bhuyan, Founder, CEO, and Chairman of Accrete. "Absent domain-specific representation of ground truth, it will be impossible for humans to make winning decisions without the aid of Expert AI Agents that can reason at superhuman scale across complex information silos using the tacit domain knowledge of human experts. The transfer of tacit domain knowledge to Knowledge Engines is the next frontier that will enable superhuman reasoning and decision automation. We are thrilled to be working with Publicis Groupe to help them connect with the deep cultural narratives driving behavior."
“We are excited to join forces with Accrete as power users of their Nebula Social platform. What struck us, is the innovative, communities-based approach to Social Listening. It allows for a push-approach, rather than keyword-based pull-approach, which is novel in the Social Intelligence industry. This approach allows for broader monitoring and better understanding of the dynamics and topics that excite particular communities of interest,” explains Nico-Alexander Jahn, EVP Social Intelligence at Publicis Groupe Bulgaria.
Together, Accrete and Publicis Groupe will work to set new benchmarks in marketing innovation, showcasing how AI can redefine audience insights and engagement.